One of the hottest topics in the gambling world today is not jackpots or prizes, its artificial intelligence, or AI for short. Most people think of robots or machines when considering AI, but it is so much more in today’s world. AI is found in everyday life via social media or Amazon’s Alexa. We use AI daily and sometimes forget that technology exists in many forms.
When it comes to real money casinos, AI plays a vital role in helping the gambling industry provide safe and fair services. Online casino sites implement unique tools and software to create a better overall player experience, whether with chatbots or responsible gaming behavioral tools.
What is AI?
In broad terms, Artificial Intelligence is an area of computer science that utilizes intelligent machines to work and react like humans. AI allows machines to learn from experiences. Systems will demonstrate intelligent traits like planning, learning, or reasoning.
Machine learning systems have great potential in the gambling industry. Casinos are already utilizing AI via marketing, automation, and facial recognition software. AI can be used for fraud detection, maintaining gambling behavior, and creation of a valuable customer database.
How AI Works in the Casino Industry
Online casino operators use AI to enhance the experience, including player safety, in several ways. For starters, AI is used to create a customized experience. AI software can detect how players prefer to play. With detailed data, AI can build a customized home page that suits a player’s needs. The casino’s home page can then be built out to match what the player is looking for.
AI is super accurate when detecting trends and patterns and making practical projections. Whether you like to play slots or table games, AI will detect your preferences and customize the experience to suit you, the individual, which brings you back time and time again to enjoy a more personal experience.
Additional Features of AI Include:
- Quality Customer Support: Online casinos can improve their customer support system and provide human-like responses via chatbots. You have probably already experienced chatbots, and online casinos utilize this technology to answer simple questions without the need for human interaction.
- Responsible Gaming: Gambling addiction is a serious matter, so online casino sites want to offer responsible gaming information and tools for player protection. With AI, software can be used to identify unhealthy gambling behaviors before they become a major issue. Technology is used to detect signs of addiction in players and provide a safety net to stop the behavior before it becomes full-blown.
- Thwarting Cheating: While it is difficult to cheat at an online casino, it is not impossible. Artificial Intelligence is also being used to locate and identify suspicious behavior, allowing casinos to act quickly and catch those participating in fraud or cheating before damage is done.
The Negatives of AI
While AI has many positive attributes, it also has negatives. Casinos must be aware of potential issues to prevent problems from being exacerbated. Understanding the negative aspects allows casinos to avoid problems such as exploitation and threats.
No Regulation in Place
Since AI technology is relatively new in the casino industry, no regulations are in place to ensure player protection. Bad actors could choose to use AI as a tool to keep gamblers betting. Data can predict and manipulate the players’ behavior to the casino’s advantage.
AI Bots
Another issue involves AI bots. Players can also use AI technology to their advantage. AI bots can collect data and use machine learning to help players win more prizes. Online casinos must be aware of AI programs and catch any malicious software that might threaten the integrity of the game.
The poker world has seen its fair share of bots, with players using the technology to have the upper hand against competitors. The machines can analyze decisions and player behaviors to help the opponent win every time.
Creating a World of Possibility
Despite the negatives, AI can create a world of possibilities for the casino industry. It’s hard to predict how casino gaming will change in the future with AI, though we know Virtual Reality and Augmented Reality will most likely play a role. In the meantime, it’s fun to speculate and see how AI affects iGaming today and how it might create an even better gaming environment in the future.
Will we eventually see robot dealers, or will AI be used in different ways to create a more exciting online gaming experience?